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Policy & Law

Musk Signals End of Cybertruck Production at Texas Factory

Tesla plans to wind down Cybertruck assembly next year to prioritize production of its self-driving Cybercab vehicles.

Elon Musk — Elon Musk Colorado 2022 (cropped2)
Photo: U.S. Air Force / Trevor Cokley (Public domain) via Wikimedia Commons
⚡ The Bottom Line

With its distinctive angular looks, the Cybertruck attracted diehard fans, but big questions remain about whether consumers shared that view and whether the vehicle could cut through in the US truck market. The shift to Cybercab production signals a strategic realignment for Tesla as it seeks to prioritize its self-driving vehicle initiative over the polarizing pickup.

Read full analysis ↓

Tesla will wind down production of its Cybertruck vehicles at its Texas factory next year, Elon Musk says.

He did not spell out whether it plans to stop making them entirely or shift production elsewhere, but did say the decision was to "make room" for building more of its self-driving Cybercab cars.

What the Right Is Saying

Tesla fans have been mourning the news online, with one person calling it "the best vehicle Tesla has ever made" as he lamented it being "discontinued next year."

Musk responded to the user with the word "true", adding: "But the Cybertruck fleet will be around for a long time."

What the Left Is Saying

Critics point to the vehicle's history of delays and disappointing sales as evidence of a misaligned product strategy.

The project's lead engineer, Wes Morrill, appeared to suggest the vehicle was being discontinued, writing on X: "Cybertruck was an incredible technology development platform and lives on through Cybercab."

What the Numbers Show

The Cybertruck was launched in 2023 after being beset by delays and has had disappointing sales numbers since.

It was not helped by an inauspicious introduction to the public in 2019 when Musk attempted to show off the Cybertruck's apparently unbreakable glass, only for it to shatter during a live demonstration.

The Bottom Line

With its distinctive angular looks, the Cybertruck attracted diehard fans, but big questions remain about whether consumers shared that view and whether the vehicle could cut through in the US truck market.

The shift to Cybercab production signals a strategic realignment for Tesla as it seeks to prioritize its self-driving vehicle initiative over the polarizing pickup.

Sources